Experiential Learning
We Learn Through Experience
Real-World Projects
Students apply web analytics tools such as Google Analytics 4, BigQuery, and SEO auditing platforms to real websites. Each assignment simulates an actual business scenario — measuring, interpreting, and optimizing digital performance just as professionals do.
Data-Driven Decision Making
We turn data into action. Through experiments and case analyses, students learn how to connect metrics to strategic marketing and operational insights that improve user experience and business outcomes.
Collaboration and Presentation
Teams collaborate to investigate real analytics problems, present findings, and recommend solutions — gaining not only technical proficiency but also communication and consulting skills essential for analytics professionals.
What Student Can Expect
Students in this course gain both practical skills and industry-recognized credentials. You’ll earn the Google Analytics 4 (GA4) certificate and can pursue up to two additional advanced-level certifications in areas such as SEO, web scraping, or Google Ads. Through hands-on projects, you’ll build SEO-friendly websites, conduct comprehensive site audits, and learn how to measure and optimize online performance using professional analytics tools. By the end of the course, you’ll be ready to apply real-world digital analytics strategies that drive measurable impact.
Have a Project on mind?
